Houses
The great names of perfumery, and the dynasties behind them.
Houses
Profiles and histories of the great perfume houses, from the Grasse dynasties to the modern niche ateliers rewriting the rules.
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Amouage Rebuilds Its Body Line Around Six Perfumes
Nineteen products, four formats and one material running through all of them: the Omani house has reimagined Guidance, Purpose and four more of its perfumes as a complete ritual of gels, lotions, creams and hair perfume.
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Phlur Promotes Heavy Cream From Mist to Eau de Parfum
The gourmand that built its following as a body mist arrived today as a full eau de parfum, with a whipped body butter beside it and the same perfumer deepening the formula for its new strength.
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Fine Fragrance Lifts Givaudan Past Every Forecast
The Swiss giant's third quarter beat the consensus it had compiled by nearly four points, and the engine was the division the whole perfume industry buys from.
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Bon Parfumeur Turns the Dial to Forty Percent
Three new elixirs at the highest concentration in the house's history take the Paris atelier from numbered everyday scents into full luxury territory.
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Kenz de Rasasi: Dubai Opens the Family Vault
At Beautyworld Middle East, Rasasi unveiled a new luxury house built entirely from its own archive: eight collections, reworked from formula to flacon.
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Christian Dior, Perfumer: How Couture and Scent Became One House
Before the New Look there was Miss Dior, and before the empire there was a conviction: a couture house is not complete without perfume.
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Chanel No 5 at 105: Anatomy of the Most Famous Scent on Earth
Launched in 1921 and composed by Ernest Beaux, the aldehydic icon that taught perfume to be abstract is still the measure of everything.
The Drydown
One letter each week: what mattered in perfumery, and what to smell next.
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